The business can instantly post company news, announcements, photos, articles, and other company or product updates on their Facebook and Twitter pages, and consumers can then comment on them, immediately send complaints or feedback, and engage in direct conversation. Furthermore, social media platforms are also being used by most businesses as an effective method for hosting an online contest. According to an article on Mashable by Ben Pickering, entrepreneurs should take advantage of online contests. “Contests are certainly not the answer to every marketing challenge,” writes Pickering, “but they should be part of every social media marketer’s toolkit.”
http://luciuscambell.wordpress.com/2013/10/16/how-online-contests-can-help-establish-a-brand-and-widen-its-market/
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