Having a goal gives both you and potential participants something to aim for, and there’s also a good chance of you getting more followers than you intended. Among your next steps will be to have a truly enticing prize in mind; to be clear about the contest mechanics; to use hashtags to stay in touch with online reactions to the contest; and to make sure word of your contest is spread, typically via retweeting. If all these collectively seem like too tall an order—don’t panic; this is where online contest platform designers such as those from established companies like Skild can help.
http://luciuscambell.wordpress.com/2014/01/06/business-contests-101-why-hiring-online-platform-designers-is-wise/
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