The best reason for a company to develop or sponsor a contest platform is that it will result in new products or services that will benefit others. That’s the driver behind most challenges. However, there are other benefits of innovation competitions.
Companies that are involved in these events find that they are a great way to connect with their target audience, especially youth and young adults. Why? This demographic tends to be creative, motivated, and interested in establishing a relationship with the brands they follow. In particular, here’s why innovation competitions can give your brand a boost:
Competitions expose a wide audience to your brand
Not only do those who participate in a challenge get to know your brand, but the ripple effect can be powerful. When a participant talks with family members, friends, and coworkers about the event, those people have a new awareness of your company. And if many of them talk to others, your reach into your target audience can grow exponentially. Read more from this blog. http://bit.ly/2onL9kA
Companies that are involved in these events find that they are a great way to connect with their target audience, especially youth and young adults. Why? This demographic tends to be creative, motivated, and interested in establishing a relationship with the brands they follow. In particular, here’s why innovation competitions can give your brand a boost:
Competitions expose a wide audience to your brand
Not only do those who participate in a challenge get to know your brand, but the ripple effect can be powerful. When a participant talks with family members, friends, and coworkers about the event, those people have a new awareness of your company. And if many of them talk to others, your reach into your target audience can grow exponentially. Read more from this blog. http://bit.ly/2onL9kA
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