Wednesday, May 13, 2015
Did you know that your current customer base could sell your products or services better than you can? I know you’ve heard of “word of mouth” advertising, but nowadays with everyone being able to access the Internet, their mouths are a lot louder than they were even ten years ago. Figuring out how to utilize and encourage their newly “digitally enhanced online” voice, could be the biggest step your business will make. Gone are the days of hoping you customer will talk to someone that might come through the door. If your business is online and offering its products and services, that door has never been wider and their circle of influence has greatly expanded. Think about how life was before Facebook even. Think about how many people you actually talked to on a daily basis.
Monday, May 11, 2015
The key to a good contest is engagement and integrity. How many times have we walked away from a contest and thought, “That guy got robbed!” Too many times, that’s how many. If you want to run a successful, honest competition, there needs to be three things: Honesty, transparency and organization. Without either of the aforementioned, you may run the risk of having your competition lose relevance. You open yourself up to criticism and potential unfair accusations. Having a system in place to protect you from the onslaught of disagreement, will serve you and your end goal better than you can imagine. Especially if you’ve tied your event to a charity or moneymaking event, having integrity in your ranks will add to the longevity and participation to whichever goal you pursue.
Saturday, May 9, 2015
The wonderful thing about today’s accessibility to online technology is that it has opened an endless world of possibilities. Not only has it enabled businesses to reach far beyond its own brick and mortar storefronts, but also it has brought a world of artists together from around the globe. Charities have also gotten in on the advantages of online business competitions and have utilized both business and the arts to further its causes. Currently, famed country singer Clint Black and his management company, The Collective, are working with the Chideo Charity Network to raise money for Rettsyndrome.org. Rett Syndrome is a unique postnatal neurological disorder that is first recognized in infancy and seen almost always in girls, but rarely seen in boys. Rett Syndrome causes problems in brain function that are responsible for cognitive, sensory, emotional, motor and autonomic function.
Thursday, May 7, 2015
With so many online options these days, it’s sometimes hard to know which direction to go with your marketing budget. What’s going to be the best solution for your money? There’s also a possibility that maybe you don’t have any money, what do you do then? The good new is, is that there is a solution to all of theses questions and quandaries. Assuming that you have a small budget and being that you’ve decided to go into business for yourself, it’s good to have a plan and follow up to see where your money is working. There are a lot of reasons marketing campaigns don’t fulfill the expectations of a business owner and here are a few.
Tuesday, May 5, 2015
The bottom line of any business is customer retention. The good news is, is that there are many ways to do that…and it’s pretty simple. Something as easy as being available with a call center around the clock is a great way to allow your customers to be in constant contact with your company. But it’s not only about being available to them, a lot of successful companies have employed interactive techniques to stay relevant in their customers’ minds and lives. Think about it this way. Let’s say you’re in a conversation where you’re doing all of the talking. As much as we love to hear the sound of our won voices, after a while we will run out of things to say. It’s very easy to become complacent when all of the interaction is one-sided. So, in the spirit of connectivity, here’s a few ways to become more, well, connected and interactive with your customer.
Monday, May 4, 2015
In business, the phrase “Rules are meant to be broken,” is one that isn’t always received too well. If you are a business owner, the “rules” are sometimes put into place because, well, they need to be. Rules come about because it will protect a business from failure. But sometimes, when too much red tape gets involved, the business may become hindered in its evolution, which then leads to inevitable “out-of-the-box thinking or “rule-breaking.” Without some rule-breaking or at least bending, it’s safe to say that innovation will always take a back seat. The truth is, that changing things up every once in awhile isn’t a bad thing. With all the variables and changes that the business markets bring, rule breaking is what’s needed to further the company and break it out of old ways of thinking. Lucky, there’s an annual competition that celebrates those “misfits of industry” by honoring them for their willingness to step outside the norm called The Rule Breaker Awards.