Thursday, September 24, 2015
Inspiration is a funny thing. Some people are able to live every moment of their lives, floating in the bliss of complete motivation and inspiration; and then there are the rest of us. Sometimes it takes a specific kind of motivation to get our brains pointed towards creative thinking. Getting caught up in the routine of daily work tasks sometimes limits the amount of time we have to think of innovative ideas. That’s why it’s important to try and compartmentalize those tasks and set aside time to dedicate to thoughts on innovation and creativity. The one thing you can count on is that business is always changing, so making sure you’re not caught off guard by a technological advance or opportunity to adapt to the market is important. If you’re in the position to inspire a team, the best thing you can do is be transparent and fair.
Tuesday, September 22, 2015
The importance of innovative marketing has never been more pronounced. Not only is it essential to get your businesses message out there, but its actually being celebrated as it’s own genre. Creative marketing has always been a popular medium in the public and now there is an award show that focuses on the best of the best. The Shorty Awards is an award show that honors businesses marketing and advertising campaigns on their creativity, effectiveness and ability to innovate. Earlier this year The Shorty Awards, in its 7th annual show, made it’s top picks by honoring companies and organizations on how they connected to their audiences on various social networking platforms. Taking the top honors for Best on Twitter was the National Basketball Association (NBA) for its attempts to make the game more transparent.
Sunday, September 20, 2015
In the world advancing technology, innovation is the food that feeds the monster. And as it turns out, competition is what makes that food taste better. Innovation competitions are the life-blood of any company or product that plans to be relevant in the future. Knowing this fact is what keeps businesses producing the quality products and services that inspire customers’ interest and excitement. When thinking of companies that employ these techniques, let us start with the biggest, Microsoft. This year, Microsoft is gearing up to launch its annual Imagine Cup, a premier student technology competition to inspire groups from all over the world to share their projects of innovation. Some of the best and brightest competed for their chance to expose their talents to the world.
Friday, September 18, 2015
Whatever your business is, making clear who you are and what you do is the most important message to put forth. How many times have you driven by a business’s signage and wondered, “What is that place.” If I were the CEO of that business, that question would drive me crazy. Knowing that there are potentially thousands of people out there scratching their heads, wondering what my business does, would be unacceptable. Not only are they wondering, but they are most likely subconsciously criticizing my businesses inability to communicate affectively, and that is a huge problem. Maintaining a positive image should be a top priority. Just as important as having clear signage is the need for a well-defined mission statement. Your message needs to be clear, concise and most importantly, consumable. If potential customers can’t understand you, they will move on to who they can understand.
Wednesday, September 16, 2015
The fact of the matter is that innovation and marketing are two things that can’t be ignored when it comes to running a successful business. That’s not to say that all of your products or services need to be necessarily innovative, but the way you market them has to be. The days of putting out a full-page ad in a local publication or buying airtime on a late night cable station are close to being over. Now is the age of engagement, practicing the art of give and take with your customers is imperative to keeping your business on their roster. Creating feelings of inclusiveness are a lot stronger than we think. Keeping the attention of your customer is more important and harder to garner now, more than ever. Attention spans have shortened and the access your competitors have to your customers have increased in both frequency and angles.