Saturday, November 29, 2014
However, it can be said that this Z-2 spacesuit contest won’t be the last, considering that NASA also has long-term designs for deep-space travel and terraforming potentially habitable worlds, like Jupiter’s moon Europa. Who knows; in a few years’ time, NASA may organize another contest for the next rocket ship or planet rover design. In any case, the lessons to be learned from this Z-2 contest had best be applied to NASA’s future contests. Such a task can be easier with the help of sophisticated contest management software that simplifies contest data collection. A competition management platform like Skild, for example, will not only allow NASA to compare the results of their Z-2 contests with other competitions, but also enable other space agencies from around the world to follow in their example.
Friday, November 28, 2014
User-generated contests provide many benefits over those that rely solely on luck (as with giveaways). To begin with, it’s a great way to populate a website with content—instead of creating photos or videos yourself, the users can do it for you. Such contests also allow for greater interaction between companies/brands and people. Lastly, studies show that 51% of Americans trust user-generated content more than any other source of information. When entries are provided by users—especially when a contest is worldwide in scope—managing and judging submissions can become very challenging. Thankfully, companies like Skild specialize in creating a customized online contest platform for clients, which encompasses website design, contest software development, implementation and real-time monitoring.
Tuesday, November 25, 2014
If you decide to add public voting as a criterion for the overall score, you need to be able to process the voting efficiently and in real-time, which can be rather difficult for even an entire team of people. Using reliable award software can help you keep track of all votes, as well as voting patterns and other metrics to help you preserve the integrity of your contest. Save yourself the trouble of having to run every aspect of your contest manually. Efficient contest software like the one developed by Skild, Inc. can help free up time for organizers to handle other important matters like registration, answering contestant inquiries, and judging. This way, you can actually enjoy your contest as much as your participants do.
Sunday, November 23, 2014
Companies hold contests for their employees for a variety of reasons. Some contests are created to tap into ideas for streamlining business operations or launching new ad campaigns, while others are designed to give people a break from their routines and enhance efficiency. Contests can even be used to lift employee morale when the company can’t afford to give raises. One of the most popular contest ideas that employers come up with these days is an employee wellness challenge. This type of contest comes with multiple measurable benefits: reduced tardiness, absenteeism, healthcare costs, and workers’ compensation claims; and improvement of employee health and fitness, productivity, morale, and public relations, among other things.
Friday, November 21, 2014
Japanese console and arcade giant Capcom recently announced a design contest encouraging fans to develop weapons that will be used in the game Monster Hunter 4 Ultimate. Nintendo Life provides the details of the online contest in a recent post: Why do companies create contests like these? Above all else, it’s a way for them to get consumers significantly involved in their brand. Contests are an ideal way for businesses to find their most ‘rabid’ fans and make them even bigger fans who will engage even more fans. This is possible because a consumer hoping to win a contest will pay more attention to everything the company releases, discuss it with their friends, and mention it online.
Wednesday, November 19, 2014
Indeed, social media and other Internet-based platforms have become very effective yet inexpensive venues for promoting events, like the 43North contest. Additionally, social media by itself can also be used as a platform for online business competitions. In fact, online contests have recently been very successful in promoting many businesses across various industries. As the number of Internet users continues to grow at very rapid rates, more and more companies and institutions now aim for a strong Web presence. Online contests have been proven to be effective in bringing customers to business’ websites and social media pages and increasing the return rate of existing customers to these pages. However, not all online contests are successful.
Monday, November 17, 2014
Managing online contests, however, is no easy feat. While such events do away with much of the physical logistics needed in traditional contests, they offer their own challenges such as the administration of online traffic that comes from contest registrants, participants, and inquirers. Thankfully, contest organizers can now rely on innovative contest management software like those programs developed by Skild, Inc. This kind of software provides solutions to the various concerns of online contest organizers, like managing registration and entries, collating feedback, and branding. A reliable contest app can also be customized so it can be used as a platform for similar contests.
Saturday, November 15, 2014
A reliable competition platform, like that offered by Skild, Inc., addresses this concern by automatically collating and monitoring such feedback, with little to no manual effort from the contest organizers. “Drive Now. TXT L8R.” can definitely benefit from such platforms; it has plenty of Internet-savvy kids to deal with!
Thursday, November 13, 2014
Excellent contest software can help companies with the design, setup, and monitoring of a contest that will help avoid Facebook violations while taking advantage of the social media site’s benefits. Likewise, it would be beneficial to seek the services of a trusted online contest management firm like Skild, Inc. A service company with a collection of success stories through their high-end competition software and programs can provide their valuable expertise and knowledge to ensure the success of a contest, including one that involves the mechanisms of Facebook.
Tuesday, November 11, 2014
Of the 10 successful contests cited in the article, some consistent characteristics emerge: simplicity of mechanics, ease of entry, and good entertainment value. The last one, in particular, factors greatly into the success of a contest as this is key to catching the attention and enthusiasm of contest participants. Therefore, successful contests begin with excellent contest ideas. Coming up with the right ideas, however, is not an easy task. One has to look closer at the company’s target market, and the interests and activities of those that make up the market. To achieve this, a company can make use of the products and expertise of contest marketing services, like Skild, Inc.
Sunday, November 9, 2014
Legal compliance, however, should not deter organizers from holding an effective online contest aimed to catch the attention and encourage the imagination of the online community. Contest management services can help achieve this. These services design and employ programs and software that allow efficient entry submissions, fair judgment and winner selections, and exciting announcements. A set of systematic contest guidelines and processes can attract more contestants on the Web, consequently increasing a company’s online visitors and enhancing Web presence.
Saturday, November 8, 2014
There’s no denying the popularity of social media today. More than a billion people are active on the social media behemoth Facebook; meanwhile, other platforms such as Twitter, Google+, and MySpace have been on the rise this 2014. It is due to the astonishing number of active subscribers to different social media platforms that businesses have been looking at these sites as opportunities for growth. One way of utilizing social media would be through contests. A Social Media Examiner article discloses tips on how to run successful business competitions online.
Wednesday, November 5, 2014
Government-sponsored contests like the BBC are a good way to promote transparency within the public sector. People will want to know whether or not their hard-earned money, paid as taxes, is going where it’s supposed to go. Obama cited transparency as one of his first agendas, issuing the Open Government Directive in 2009. In the BBC’s case, one of the prizes includes a tax incentive for energy reduction. Buildings that manage to cut energy costs by 20 percent are entitled to credits of $0.60 per square foot. It’s important for government agencies to exercise transparency when hosting competitions and other events, something good contest management software like Skild can help with.
Monday, November 3, 2014
Given that participants will be registering via the contest website, it’s crucial that nothing bad happens to the data received. Names, addresses, and contact details—among others—must be protected from any form of privacy intrusion, whether by a hacker or intelligence agency. Any contest website can make do without third-party advertising. With a secure online contest platform like Skild, contest data is yours and yours alone. You can be confident telling participants that their data is safe and sound in a secure platform, which means peace of mind for both you and the contestants. You can even make sure that the platform itself does not to appear in the contest website.
Saturday, November 1, 2014
Social media vanity URLs follow a single format: “domain.com/username.” This simplifies the search for a certain social media page, allowing visitors to find and access social media pages with ease. This isn’t the only format of a vanity URL; some can take the form of conventional URLs, as in “domain.com,” which is ideal for brand control. Good contest software like those developed by Skild, capitalize on vanity URLs as a brand control solution. Instead of using the host company’s website, a contest can have its own website and URL, putting a lot of focus on the contest itself instead of the company or organization hosting it. To understand a vanity URL at work, take the website of the 2014 Winter Olympics at Sochi for example.