A reliable competition platform, like that offered by Skild, Inc., addresses this concern by automatically collating and monitoring such feedback, with little to no manual effort from the contest organizers. “Drive Now. TXT L8R.” can definitely benefit from such platforms; it has plenty of Internet-savvy kids to deal with!
http://luciuscambell.wordpress.com/2014/03/21/managing-social-media-contests-through-a-reliable-contest-platform/
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