User-generated contests provide many benefits over those that rely solely on luck (as with giveaways). To begin with, it’s a great way to populate a website with content—instead of creating photos or videos yourself, the users can do it for you. Such contests also allow for greater interaction between companies/brands and people. Lastly, studies show that 51% of Americans trust user-generated content more than any other source of information. When entries are provided by users—especially when a contest is worldwide in scope—managing and judging submissions can become very challenging. Thankfully, companies like Skild specialize in creating a customized online contest platform for clients, which encompasses website design, contest software development, implementation and real-time monitoring.
http://luciuscambell.wordpress.com/2014/04/24/online-contest-platform-makes-user-generated-contests-more-manageable/
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