Social media vanity URLs follow a single format: “domain.com/username.” This simplifies the search for a certain social media page, allowing visitors to find and access social media pages with ease. This isn’t the only format of a vanity URL; some can take the form of conventional URLs, as in “domain.com,” which is ideal for brand control. Good contest software like those developed by Skild, capitalize on vanity URLs as a brand control solution. Instead of using the host company’s website, a contest can have its own website and URL, putting a lot of focus on the contest itself instead of the company or organization hosting it. To understand a vanity URL at work, take the website of the 2014 Winter Olympics at Sochi for example.
http://luciuscambell.wordpress.com/2014/02/20/making-easy-to-remember-urls-now-possible-in-modern-contest-software/
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