Japanese console and arcade giant Capcom recently announced a design contest encouraging fans to develop weapons that will be used in the game Monster Hunter 4 Ultimate. Nintendo Life provides the details of the online contest in a recent post: Why do companies create contests like these? Above all else, it’s a way for them to get consumers significantly involved in their brand. Contests are an ideal way for businesses to find their most ‘rabid’ fans and make them even bigger fans who will engage even more fans. This is possible because a consumer hoping to win a contest will pay more attention to everything the company releases, discuss it with their friends, and mention it online.
http://luciuscambell.wordpress.com/2014/04/21/starting-an-online-contest-is-a-great-way-to-raise-brand-awareness/
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