Indeed, social media and other Internet-based platforms have become very effective yet inexpensive venues for promoting events, like the 43North contest. Additionally, social media by itself can also be used as a platform for online business competitions. In fact, online contests have recently been very successful in promoting many businesses across various industries. As the number of Internet users continues to grow at very rapid rates, more and more companies and institutions now aim for a strong Web presence. Online contests have been proven to be effective in bringing customers to business’ websites and social media pages and increasing the return rate of existing customers to these pages. However, not all online contests are successful.
http://luciuscambell.wordpress.com/2014/03/28/staging-a-business-contest-avoiding-pitfalls-with-the-help-of-experts/
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