Tuesday, December 22, 2015

GonnaBe Awarded by Online Contest Software for Their Epic Fails

Getting back on the horse Have you ever heard the phrase “If you fall off the horse, you have to get back on”? This is almost the unofficial motto for the Innovate Pasadena Epic Failures Competition that occurred recently. It came down to three lucky winners who were recognized for their epic failures that lead to successful ventures. One in particular – GonnaBe- may not have had the best of beginnings (or endings) but opened up the future for his other successful business, Vytmn. Hank Leber, the mind behind GonnaBe, found that failing at first could help you triumph later.

Monday, December 21, 2015

Gold Winner of Collegiate Inventors Innovation Contest Talk the Future

Getting the recognition you deserve Being an inventor is rewarding all on it’s own – but sometimes being recognized for the hard work that you’ve done can be really satisfying. The Collegiate Inventors Competition likes to find the top collegiate inventors every year that can find solutions to real world problems and not just recognize them, but award them as well. The most recent one of these innovation Contests had judges narrow down the finalists to the top three for both undergraduate and graduate levels. Winning the gold in the undergraduate division was Joseph Barnett and Stephen John for their creation – NeoVent: Dual Pressure Respiratory Equipment.

Sunday, December 20, 2015

What CoachMePlus Has in Store After 43North Innovation Competition

1 of 11 The 43North competition found superb entrepreneurs and startups looking to make a difference in our World. There were more than 11,000 people who entered the innovation competition but only 11 teams were chosen – CoachMePlus being one of the incredible groups to win. Coaching the coach CoachMePlus is a simple way to help out coaches and even athletes. It is a web-based program that allows for either an athlete or coach to organize, track, and manage much of the player’s progress. After the information is filled out on the athlete’s performance, they can the follow specific workout routines made for them and track their continuous progression

Saturday, December 19, 2015

CleanSlate’s Smartphone Sanitizer and Winner of 43North Competition Platform

The World’s largest business idea competition platform, 43North, awarded $5 million in cash awards to what they found as the best startup and entrepreneurs from around the world. One of the finalists and winners, CleanSlate, is making headway with their creation all thanks to the competition management software that made this competition possible. Stopping Mobile device infections CleanSlate is making a genuine effort to stop germs from infecting hospital patients. Specifically smartphones carry an enormous amount of germs on them – and everyone has one!

Friday, December 18, 2015

3 Tips on Organizing Your Own Hackathon

The perfect way to bring innovative people together to share their groundbreaking ideas is through hackathons. Now more then ever, hackathons are being used to explore anything from the technical universe to advancing the fields of medicine in hopes that group competitiveness and teamwork can create thought provoking ideas. If you are thinking of a way to get an idea developed further, hosting your very own hackathon could be your best bet.

Wednesday, December 16, 2015

RentBillow – RuleBreaker Awards Contest Platform Winner Changes Lives

The path less traveled Earlier this year, over 15 entrepreneurs won over $6,000 in prizes for the 2015 Rule Breaker Awards. Through the contest management Skild had provided, the competition and judging process was made a success. The rule breaker contest was created to find and honor entrepreneurs who did things differently – A.K.A who broke the rules and took the path less traveled in their endeavors. While there were many winners, we wanted to take a look at one and observe their progress since the contest platform took place.

Wednesday, November 18, 2015

Right Step Online Contest Management Provides Students With the Best Math Education

On May 19, Deloitte University announced the winners for their Right Step Innovation Prize –Reasoning Mind. According to vice chairman of US Life Sciences & Health Care and Corporate Citizenship Education champion, Deloitte LLP, Bill Copeland, “Research shows that mathematics instruction in the US requires a comprehensive approach to be successful. And, we know that math learning is a key indicator to future student success and achievement.” Reasoning Mind is an organization that is dedicated to that exact cause - providing children with the best math education. With Skild’s online contest management work, Deloitte was able to properly judge the contestants and help push the pathway for math learning. Dynamic learning John Levis, the Global Chief Innovation Officer of Deloitte expressed how outstanding Reasoning Mind was: “Deloitte’s judges were impressed by Reasoning Mind’s dynamic online learning system which adjusts moment-to-moment to respond to student’s ongoing performan

Tuesday, November 17, 2015

43North Finals Prove Startup Contests are Not Just for Hackathons

Hackathons, competitions, and contests are all great ways to find the next start up company. With the help of 43North, 11 teams are getting the opportunity to make their startup a reality. But unlike the short time period of a hackathon, 43North has given each team a year to build on their plans. In October of 2014, 43North chose the finalists after pitching their ideas. Now after a year of work, they have the opportunity to win $1 million. One final judging round On October 29th, the 11 finalists will come back to Shea’s Performing Arts Center and present their ideas in front of prestigious judges. The only difference is – this time they will be walking away with more money than before. The event will be a quick paced competition full of innovative ideas shared with like-minded teams. The judges will determine who receives $250,000, $500,000, and the winning prize of $1 million.

Monday, November 16, 2015

Ages 7-18 Join Innovation Contest to Fight Fire With Creativity

When it comes to fires in the home – they are at the top of the list for disaster threats in America. Not even Earthquakes, hurricanes, and tornados combined have the same high mortality rate as home fires do. In most cases, a home fire is preventable - so how can we prevent them from occurring and taking lives? Founder and CEO of Project Paradigm, Jeff Richardson, strongly believes that the youth of our generation can make a difference. There are 2.3 billion young adults on the planet according to the 2015 census and that means there are more than enough young minds with fresh ideas that can participate. Richardson wanted to design an event that would challenge the younger population and help them realize the importance they have on the world and major social issues. What better way then through a contest that has extreme potential to prevent injuries and fatalities from home fires?

Sunday, November 15, 2015

Optical Filters Win Cade Museum Innovation Competition

EVERIX stands out from other companies in their field because they have found a way to bypass what others are limited by technologically. Upon winning, founder and CEO of EVERIX, E. Hooman Banaei stated, “Winning this serious cash prize could enable us to achieve some of our key business milestones at a faster pace, but even more valuable to us were the comments and feedback from the Cade Museum’s seasoned panel of judges. The judges were among the best, a great mix of business leaders and technologists. Winning this tight competition gave us the confidence that our company is on track with a game-changing technology.”

Saturday, November 14, 2015

CappSCI uses Skild Competition Software to Protect Coral Reef

There are tens of thousands of different marine species that inhabit these diverse ecosystems of coral reefs and we need them to stick around. Unfortunately, these amazing systems are taking a dive for the worse because coral reefs are being threatened by human factors such as pollution and global warming. CappSci is well aware of the problem that we are all going to face if this continues. The CappSci Inventors Program is taking a step to make not only our oceans better, but also the World through Skild’s competition platform. Time for an intervention Right now, most funding directed towards helping coral reefs goes to monitoring them opposed to actually doing something physically to help them. With Skild’s competition software, there are plans of more intervention with coral reefs than is presently happening.

Thursday, November 12, 2015

Longevity Design Challenge Contest Platform Help People “EatWell”

If you thought that young people only wanted to make apps that photograph their eclectic food tastes – you couldn’t be more wrong. Since the Stanford Center on Longevity Design Challenge took place through Skild’s contest platform, the winner has been successfully improving the lives of adults with Alzheimer’s disease and Dementia. The point of the Stanford Center Longevity Design challenge through it’s contest management system was to encourage students to help older adults with mobility issues to live their day-to-day lives with comfort and ease. Shao Yao, winner of the 2014 Stanford Center Longevity Design Challenge, did just that with something as simple as tableware.

Thursday, September 24, 2015

A simple innovation contest can spark a new interest in your product

Inspiration is a funny thing. Some people are able to live every moment of their lives, floating in the bliss of complete motivation and inspiration; and then there are the rest of us. Sometimes it takes a specific kind of motivation to get our brains pointed towards creative thinking. Getting caught up in the routine of daily work tasks sometimes limits the amount of time we have to think of innovative ideas. That’s why it’s important to try and compartmentalize those tasks and set aside time to dedicate to thoughts on innovation and creativity. The one thing you can count on is that business is always changing, so making sure you’re not caught off guard by a technological advance or opportunity to adapt to the market is important. If you’re in the position to inspire a team, the best thing you can do is be transparent and fair.

Tuesday, September 22, 2015

The Shorty Awards recognize the best innovations in creative marketing

The importance of innovative marketing has never been more pronounced. Not only is it essential to get your businesses message out there, but its actually being celebrated as it’s own genre. Creative marketing has always been a popular medium in the public and now there is an award show that focuses on the best of the best. The Shorty Awards is an award show that honors businesses marketing and advertising campaigns on their creativity, effectiveness and ability to innovate. Earlier this year The Shorty Awards, in its 7th annual show, made it’s top picks by honoring companies and organizations on how they connected to their audiences on various social networking platforms. Taking the top honors for Best on Twitter was the National Basketball Association (NBA) for its attempts to make the game more transparent.

Sunday, September 20, 2015

Innovation competitions are the life-blood of any company or product.

In the world advancing technology, innovation is the food that feeds the monster. And as it turns out, competition is what makes that food taste better. Innovation competitions are the life-blood of any company or product that plans to be relevant in the future. Knowing this fact is what keeps businesses producing the quality products and services that inspire customers’ interest and excitement. When thinking of companies that employ these techniques, let us start with the biggest, Microsoft. This year, Microsoft is gearing up to launch its annual Imagine Cup, a premier student technology competition to inspire groups from all over the world to share their projects of innovation. Some of the best and brightest competed for their chance to expose their talents to the world.

Friday, September 18, 2015

Contest management software will lead to increased customer engagement

Whatever your business is, making clear who you are and what you do is the most important message to put forth. How many times have you driven by a business’s signage and wondered, “What is that place.” If I were the CEO of that business, that question would drive me crazy. Knowing that there are potentially thousands of people out there scratching their heads, wondering what my business does, would be unacceptable. Not only are they wondering, but they are most likely subconsciously criticizing my businesses inability to communicate affectively, and that is a huge problem. Maintaining a positive image should be a top priority. Just as important as having clear signage is the need for a well-defined mission statement. Your message needs to be clear, concise and most importantly, consumable. If potential customers can’t understand you, they will move on to who they can understand.

Wednesday, September 16, 2015

Competition Management: The backbone of successful marketing campaigns

The fact of the matter is that innovation and marketing are two things that can’t be ignored when it comes to running a successful business. That’s not to say that all of your products or services need to be necessarily innovative, but the way you market them has to be. The days of putting out a full-page ad in a local publication or buying airtime on a late night cable station are close to being over. Now is the age of engagement, practicing the art of give and take with your customers is imperative to keeping your business on their roster. Creating feelings of inclusiveness are a lot stronger than we think. Keeping the attention of your customer is more important and harder to garner now, more than ever. Attention spans have shortened and the access your competitors have to your customers have increased in both frequency and angles.

Thursday, August 13, 2015

Never underestimate your customer base. Hold an online contest and see

The belief that “customers are your biggest asset” has never been more true. Not only is their purchasing power what keeps you afloat, but also their ability to spread the word about your businesses products and services is unparalleled. Making sure you never underestimate the power and creativity of your customer base is important to the longevity of your business. Holding an online contest is the best way to tap into the army of loyal curators that already love your product. Know how to engage them is the ultimate key! Last year Starbucks (a brand that isn’t hurting for exposure) launched a “White Cup Contest” where fans were encouraged to paint on a blank Starbucks white cup and submit pictures of their art to Instagram. The company received an amazing upswing of brand recognition and engagement. GoPro also has an ongoing video contest “Video of the Day” that highlights their customers’ creations on a daily basis.

Tuesday, August 11, 2015

Having trouble with inspiration? Idea contests will boost business!

As a business owner you know that staying constantly inspired is next to impossible. The temptation to burnout is sometimes a daily battle. Reciting affirmations can only go so far and you may be feeling too close to your own project to conjure up even a hint of ingenuity or innovation. The tendency to wait for inspiration rather than create it, is something we all fall into. We think that inspiration is based on some sort of magic or special limited physiology that happens to us. Knowing a few different ways to manufacture inspiration can help you and you business grow. The first way to get the inspiration juices flowing is to simply get moving. A study done by the University of British Columbia found that when elderly women do aerobic exercise, it boosts activity in the part of the brain that is the center of emotion, memory and the autonomic nervous system. The release of endorphins also helps prevent depression and increases energy levels.

Sunday, August 9, 2015

Having reliable contest management helps organize any video contest

Knowing exactly what people want is a good place to start when you begin thinking about launching an online contest. In that same regard, it is also very important to know exactly what you want to gain through your contest effort. Considering the aforementioned prior to your effort will better help your company with execution. It will allow you to know what sort of contest management software or contest platform you need in order to house your project.

Friday, August 7, 2015

Creative contest ideas are the best way to engage your customer base

Note to business owners: The Internet is here for you! Alongside all of the cat videos and selfie snapshots, there is a digital realm out there that can change the way you do business forever. Any idea that you have to promote your businesses products or services is literally at your fingertips. One of the best ways to promote your brand is to try to find ways for your customers interact with your product and be seen doing it. Currently The International Frozen Yogurt Association is holding an online contest to find the world’s best froyo swirling stars. As crazy as that last sentence seems, it really is an amazing way to integrate a company’s product, customer base and digital marketing. Finding unique ways for your customer base to interact with your products or services is the key to getting you message across clearly.

Wednesday, August 5, 2015

Competition software makes it easy to stay on track with your goals!

There are so many things to think about when you are an entrepreneur. Gone are the days of just having to show up for class or work. The “nine to five” no longer exists and it has now been replaced with the “6 to 10,” or later. “Leaving your work at work,” is a silly saying that non-entrepreneurs muddle to themselves. You are in the think of it now and you are responsible for it all; doing the books, marketing, sweeping and mopping. Here’s a few tips to keep you going the right direction. You’ve already taken the risk so make sure you’re doing work you care about. Why else get involved in something just for the mere idea of making money? Steve Jobs noted, “The only way to be satisfied in your life is to do work that you truly believe in.”

Monday, August 3, 2015

Business competitions are one way that business can engage customers.

In the world of marketing, the doors have never been as open as they currently are. Having the power to virtually enter everyone’s home via the Internet, the ability to really connect with you audience and customer base has never been better. Not only are you able to put your product on display, but you are also in the position to have full control over your message and even have your customers help you sell! Think about it this way, back in the old days you would place an ad in a local newspaper or periodical. You’d have to hope your ad would jump off the page and get the attention of your potential customer. Then, that potential customer would have to either immediately act by giving you a call or wait until later. By the time they get around to thinking about your product again, they’d have to retrace their steps, flip through the publication and find your number again. It’s amazing that anyone ever sold anything.

Wednesday, May 13, 2015

An idea contest for customers to participate in will launch online buzz

Did you know that your current customer base could sell your products or services better than you can? I know you’ve heard of “word of mouth” advertising, but nowadays with everyone being able to access the Internet, their mouths are a lot louder than they were even ten years ago. Figuring out how to utilize and encourage their newly “digitally enhanced online” voice, could be the biggest step your business will make. Gone are the days of hoping you customer will talk to someone that might come through the door. If your business is online and offering its products and services, that door has never been wider and their circle of influence has greatly expanded. Think about how life was before Facebook even. Think about how many people you actually talked to on a daily basis.

Monday, May 11, 2015

Having a functional contest application will help organize your event.

The key to a good contest is engagement and integrity. How many times have we walked away from a contest and thought, “That guy got robbed!” Too many times, that’s how many. If you want to run a successful, honest competition, there needs to be three things: Honesty, transparency and organization. Without either of the aforementioned, you may run the risk of having your competition lose relevance. You open yourself up to criticism and potential unfair accusations. Having a system in place to protect you from the onslaught of disagreement, will serve you and your end goal better than you can imagine. Especially if you’ve tied your event to a charity or moneymaking event, having integrity in your ranks will add to the longevity and participation to whichever goal you pursue.

Saturday, May 9, 2015

One way to help a charity is by running a successful business competition

The wonderful thing about today’s accessibility to online technology is that it has opened an endless world of possibilities. Not only has it enabled businesses to reach far beyond its own brick and mortar storefronts, but also it has brought a world of artists together from around the globe. Charities have also gotten in on the advantages of online business competitions and have utilized both business and the arts to further its causes. Currently, famed country singer Clint Black and his management company, The Collective, are working with the Chideo Charity Network to raise money for Rettsyndrome.org. Rett Syndrome is a unique postnatal neurological disorder that is first recognized in infancy and seen almost always in girls, but rarely seen in boys. Rett Syndrome causes problems in brain function that are responsible for cognitive, sensory, emotional, motor and autonomic function.

Thursday, May 7, 2015

Online contest management is imperative to keeping your campaign focused

With so many online options these days, it’s sometimes hard to know which direction to go with your marketing budget. What’s going to be the best solution for your money? There’s also a possibility that maybe you don’t have any money, what do you do then? The good new is, is that there is a solution to all of theses questions and quandaries. Assuming that you have a small budget and being that you’ve decided to go into business for yourself, it’s good to have a plan and follow up to see where your money is working. There are a lot of reasons marketing campaigns don’t fulfill the expectations of a business owner and here are a few.

Tuesday, May 5, 2015

Customer interactions though contest ideas help keep customers put.

The bottom line of any business is customer retention. The good news is, is that there are many ways to do that…and it’s pretty simple. Something as easy as being available with a call center around the clock is a great way to allow your customers to be in constant contact with your company. But it’s not only about being available to them, a lot of successful companies have employed interactive techniques to stay relevant in their customers’ minds and lives. Think about it this way. Let’s say you’re in a conversation where you’re doing all of the talking. As much as we love to hear the sound of our won voices, after a while we will run out of things to say. It’s very easy to become complacent when all of the interaction is one-sided. So, in the spirit of connectivity, here’s a few ways to become more, well, connected and interactive with your customer.

Monday, May 4, 2015

Rule Breakers know the importance of using a competition platform.

In business, the phrase “Rules are meant to be broken,” is one that isn’t always received too well. If you are a business owner, the “rules” are sometimes put into place because, well, they need to be. Rules come about because it will protect a business from failure. But sometimes, when too much red tape gets involved, the business may become hindered in its evolution, which then leads to inevitable “out-of-the-box thinking or “rule-breaking.” Without some rule-breaking or at least bending, it’s safe to say that innovation will always take a back seat. The truth is, that changing things up every once in awhile isn’t a bad thing. With all the variables and changes that the business markets bring, rule breaking is what’s needed to further the company and break it out of old ways of thinking. Lucky, there’s an annual competition that celebrates those “misfits of industry” by honoring them for their willingness to step outside the norm called The Rule Breaker Awards.

Saturday, April 4, 2015

Keeping your idea contest organized is key to running a good campaign.

Innovations are what are needed to keep a brand relevant. Even if the brand’s product isn’t necessarily dependent on having to keep up with technology, the message of it is. The way you sold your product 10-years ago is probably a lot different than you sell it now. Your original audience has changed; they’re older…

Thursday, April 2, 2015

Contest applications are all about customer engagement and retention

The first thought of any business or organization should be how to reach the most amounts of people in the most efficient manner possible. Sometimes just having an amazing product isn’t enough. Although your product may be the best thing since the last best thing, it doesn’t mean the masses are going to pick up…

Tuesday, March 31, 2015

Business contests are a unique way to engage and retain customers

The power of marketing your product has never been more open-ended. The Internet is now replacing an arena that used to be dominated by print, TV and radio. “Why is that?” you may ask. Well, the best guess (if you can call it that) is the fact that the Internet allows the customer to be…

Sunday, March 29, 2015

Stanford Center on Longevity Design Challenge online contest finals

There is no better group or demographic to engage and mobilize than the youngsters. As cliché as it sounds, the youth of our nation actually are our future. So, it’s important for those that oversee our young, to make sure any suggestions and influence they currently have, is directed in a positive direction. Nobody knows…

Friday, March 27, 2015

Creative online contest ideas aim to make you safer in a house fire!

There is no better group or demographic to engage and mobilize than the youngsters. As cliché as it sounds, the youth of our nation actually are our future. So, it’s important for those that oversee our young, to make sure any suggestions and influence they currently have, is directed in a positive direction. Nobody knows…

Wednesday, March 25, 2015

Innovative award software always pairs well with invention challenges.

This year’s Cade Museum Prize competition platform is being sponsored by Skild. Skild’s innovative competition software is revolutionary in itself as it works in allowing the competition’s judges to efficiently manage the hundreds of entries that come in every year. How ironic is it that one of the world’s most innovative award software is the backbone of the nation’s leading invention contest? This year’s winner of the Cade Museum Prize will be announced later this summer.

Saturday, February 21, 2015

Competition platforms may be the best way to make your customer stick with you.

Perhaps you’ve reached a little bit further than purchasing a URL. Maybe you’ve gone the extra mile and signed up for all the necessary social media outlets. Sure, tweets have been sent, Facebook posts have been shared and your Tumblr account is laid out perfectly. All of these entities are great to have, however, the one question you need to ask is, “What are they doing to keep customers engaged?” Are all of you properties doing more than just “pushing” you goods? Or are they doing anything to interact with the customer? Showing that your company is willing to interact without seeming too eager to push products is what gains the trust of the buyer. Just think of all the times you’ve been entertained by a T.V. commercial.

Thursday, February 19, 2015

Having a business contest is the best way to engage after the sale!

Do you view the folks that purchase you product as consumers only? Do you see them as a resource beyond their dollars? As business owners or even non-profit board members, it’s often easy to lose sight of the true power your following has. Maybe instead of viewing your supporters as customers only, trying thinking of them as an interactive audience. Most professional opportunities are missed because a lack of availability or interaction. The saying “out of sight – out of mind,” has huge consequences, especially for the group that finds itself forgotten. So the question is, “How can I interact with my supporters in the most memorable way possible?” Remember, most people learn and effectively retain information through “hands-on” activities.

Tuesday, February 17, 2015

Contest Management Software will help you get the most for you charity

The great thing about the idea of user-generated content is that the cost of production and market research is greatly decreased. Not only are you saving that money, but you’re also using the very market you’re trying to reach to brand itself. Another wonderful thing about online video contests is that a lot of non-profits are getting on board with the idea to raise money for their perspective charities and causes. And when it comes to needing to cut costs, the non-profit sector is always in need. Currently, Kid Smartz, a program of the National Center for Missing and Exploited Children, is holding an amazing Video Dance Contest that will benefit the winner with a $10,000 award for their elementary school.

Sunday, February 15, 2015

The band “They Might Be Giants” really know about contest management!

The one secret to an artist’s commercial longevity has a lot to do with their ability to evolve with the times. Few musical acts have been able to traverse the ever-changing digital landscape like TMBG. Their willingness to engage and interact with their audience is what allows them to stay relevant. Currently, the bands “Dial-A-Song” project is sponsoring its first video contest for the song “ERASE.” Last year TMBG commissioned the public to shoot a video for its song “AM I AWAKE?” The results were absolutely astounding. Garnering entries from around the world, the band picked its top three and had the public vote on which on they should use.

Friday, February 13, 2015

Idea contests: Agencies are now turning to user-generated content

Gone are the days of needing hundreds of thousands of dollars to visually transfer your ideas to the world. For just a couple hundred dollars (if that) you can do everything from write and shoot your project, to edit and distribute it. Millions of people around the world are uploading quality content that’s being seen by huge audiences. Businesses and corporations have also picked up on this trend and regularly solicit user-generated content to help move and showcase its products. Whether it be a funny Super Bowl commercial or just a quick Vine clip that they can share on it’s social media channels, the push for “home-grown” content is at an all time high. Many companies will reach out by way of idea contests.

Thursday, February 12, 2015

Three Tips for Creating an Amazing Online Contest Via Social Media

There are dozens of ways to get your brand out into the world, and using an online contest via social media is essentially a sure thing for engagement. When social media users engage in a contest, they remember your brand, and the word of mouth traffic can be unmatched. There are a few simple things to remember when running an online contest through social media platforms. Creativity Counts There’s one thing about online contests that should not be overlooked: they’re fun. They’re not only fun for those who participate, but fun for those who create them as well. The most wonderful thing about the Internet these days is the opportunity, need and marketing benefits of user generated content.

Saturday, January 31, 2015

Brewing Skill-Based Business Competitions: Tips for Public Voting

This contest would be a good guide or inspiration in creating your own skill-based business competitions. You could use online platforms to have participants register, gather entries, and have your audience vote for their favorite. The virtual phases of your contest can be a preliminary to your live main event, so it also serves to market the upcoming occasion. Alternatively, your whole contest can take place online and be integrated to your company website to increase your web traffic and leads. You can encourage the participants and their supporters to share the contest or the creative entries to achieve this goal even sooner. Like the Sam Adams and Entrepreneur contest, you can require voters to leave simple contact information like their email address, and get their permission to be added to your company mailing list or newsletter.

Thursday, January 29, 2015

Contest Management Software Essential for Video Contests

Video contests are one of the most compelling marketing tools today. Harnessing the power of social media and exploring the creativity of an audience, a video contest can reach masses to promote a brand, sometimes even making it a household name. As a marketer or public relations representative, you can satisfy the objectives of your clients with stellar results. Even the First Lady knows the strong impact that video contests can bring, as her past participation with Skild competition management systems successfully put into motion the Active Schools Acceleration Project (ASAP) in 2012. ASAP was a video competition project that worked with Child Obesity 180 and Tufts University to inspire children to get more physically active.

Tuesday, January 27, 2015

Getting the Kids Involved makes Contest a Family Affair

Running an online contest is sometimes a double-edged sword since it makes submitting multiple entries easy. For fairness’ sake, businesses should choose an online contest platform that has a feature that restricts multiple entries from one sender. Have the participants complete a registration form and submit it along with their entry. Accuracy to compute rating according to set criteria Judging an artwork involves looking into several categories. As such, businesses should be clear with their criteria ahead of time and establish a rating system. Doing so will make it easy for judges to assign a score when judging the submitted entries. Afterward, the program should be able to compute the scores accurately to arrive at the overall grade.

Sunday, January 25, 2015

And the award goes to…: Inspire your Audience with Grandeur

Your business should establish a cornerstone on which to base the awards. Are you honoring people or groups for their environmental efforts? Are you recognizing businesses for their social or environmental responsibility? Having focus prevents the awards program from turning into a hodgepodge of categories that make it appear like it was launched on a whim. Open the program for nominations. Soliciting nominations enables audience engagement, raising the stakes even higher for the winners. Using an awards management platform, like the one Skild, Inc. offers, can help a business efficiently store and secure the data of the submitted nominations.

Friday, January 23, 2015

Story-telling becomes a path for marketing success

Experiences go far deeper than facts, figures, or features. They leave lasting impressions. By creating a story-based contest, you inspire your audience to participate in a competition that they won’t easily forget. Stories are your emotional connection to customers If it weren’t for stories, a company wouldn’t mean much to its audience. Stories create a real connection. Ask your fans to post stories about their individual and collective experiences about your product or service. It’s a way to create a rock-solid connection between what the company provides and the difference it’s making in the lives of your customers.

Wednesday, January 21, 2015

Picture This: A Photo Contest for Your Next Marketing Campaign

You need to make it easy for your audience to join your contest, so when you’re deciding what type of photo contest to run, think of photos that your audience are likely to save on their computers and mobile devices. After all, it’s easier for people to share photos that are already available. Many people may also be excited to find an outlet to share their previously captured photos that they’re particularly proud of. Make your contest fit your target audience A photo contest has a much larger chance of success if your target audience includes artists, photographers, vacationers or scrapbookers. However, if your customers aren’t included in this list, creativity can still produce amazing results. Determine your target audience, and figure out a way to provoke their creativity.

Monday, January 19, 2015

Skill-Based Business Competitions that Put Your Brand in the Spotlight

Likewise, you can capitalize on the creativity of your prospective customers to find unique, relevant, or innovative concepts for your products or services. Ask a general question like, “What would the smartphone of the future be able to do?” for gadget manufacturers, or create a specific subject, such as “Your Favorite Comfort Food” for restaurants. Take inspiration from the winning entries in developing or tweaking what you sell. Alternatively, your competition can be aimed at improving company policies or operations. Your participants can come up with ideas on how to make your office space more flexible, how to improve your employees’ productivity, etc. The public can evaluate the entries and vote for their favorite, or carefully selected experts can serve as judges.

Saturday, January 17, 2015

Using Contest Management Software for a Government’s Green Initiatives

Competitions like the one the White House is planning could use a sophisticated contest app like Skild, which is customizable to any agency’s branding strategy. Plus, it’s online, so it can be accessed easily by the public. The wide exposure given to the nominees and winners can provide them the much-deserved recognition. Additionally, it strengthens or extends the contest’s impact since others can use them as models. Call for Eco-Friendly Techies Government agencies can also use competitions to trigger the emergence of innovative technologies that will lessen the carbon footprint of specific institutions or whole industries. Participants can pitch an idea for a practical, earth-friendly device or machine through a proposal or a creative writing piece, and funds can be allotted to the winning entry for the actual manufacture of the device.

Thursday, January 15, 2015

Using an Online Contest Platform for Philanthropic Problem-Solving

Your nonprofit can also make a similar problem-solving online challenge or one that’s uniquely yours. The most pressing issues that are relevant to your cause can be the theme of your contest, and individuals who want to take a stand with you, or support you, can contribute ideas. You can find an affordable competition app to fulfill this project. An online contest management provider like Skild, Inc. that has in-depth experience working with nonprofits can support you in any kind of philanthropic prize. Skild can help you come up with ideas, or provide a sophisticated competition platform that can host your contest. You can supervise and monitor the progress of your challenge through the same platform to make sure you’re getting the results you envision.