Wednesday, January 21, 2015
Picture This: A Photo Contest for Your Next Marketing Campaign
You need to make it easy for your audience to join your contest, so when you’re deciding what type of photo contest to run, think of photos that your audience are likely to save on their computers and mobile devices. After all, it’s easier for people to share photos that are already available. Many people may also be excited to find an outlet to share their previously captured photos that they’re particularly proud of. Make your contest fit your target audience A photo contest has a much larger chance of success if your target audience includes artists, photographers, vacationers or scrapbookers. However, if your customers aren’t included in this list, creativity can still produce amazing results. Determine your target audience, and figure out a way to provoke their creativity.