Likewise, you can capitalize on the creativity of your prospective customers to find unique, relevant, or innovative concepts for your products or services. Ask a general question like, “What would the smartphone of the future be able to do?” for gadget manufacturers, or create a specific subject, such as “Your Favorite Comfort Food” for restaurants. Take inspiration from the winning entries in developing or tweaking what you sell. Alternatively, your competition can be aimed at improving company policies or operations. Your participants can come up with ideas on how to make your office space more flexible, how to improve your employees’ productivity, etc. The public can evaluate the entries and vote for their favorite, or carefully selected experts can serve as judges.
http://luciuscambell.wordpress.com/2014/10/02/skill-based-business-competitions-that-put-your-brand-in-the-spotlight/
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