Video contests are one of the most compelling marketing tools today. Harnessing the power of social media and exploring the creativity of an audience, a video contest can reach masses to promote a brand, sometimes even making it a household name. As a marketer or public relations representative, you can satisfy the objectives of your clients with stellar results. Even the First Lady knows the strong impact that video contests can bring, as her past participation with Skild competition management systems successfully put into motion the Active Schools Acceleration Project (ASAP) in 2012. ASAP was a video competition project that worked with Child Obesity 180 and Tufts University to inspire children to get more physically active.
http://luciuscambell.wordpress.com/2014/11/17/contest-management-software-essential-for-video-contests/
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