Saturday, February 21, 2015
Perhaps you’ve reached a little bit further than purchasing a URL. Maybe you’ve gone the extra mile and signed up for all the necessary social media outlets. Sure, tweets have been sent, Facebook posts have been shared and your Tumblr account is laid out perfectly. All of these entities are great to have, however, the one question you need to ask is, “What are they doing to keep customers engaged?” Are all of you properties doing more than just “pushing” you goods? Or are they doing anything to interact with the customer? Showing that your company is willing to interact without seeming too eager to push products is what gains the trust of the buyer. Just think of all the times you’ve been entertained by a T.V. commercial.
Thursday, February 19, 2015
Do you view the folks that purchase you product as consumers only? Do you see them as a resource beyond their dollars? As business owners or even non-profit board members, it’s often easy to lose sight of the true power your following has. Maybe instead of viewing your supporters as customers only, trying thinking of them as an interactive audience. Most professional opportunities are missed because a lack of availability or interaction. The saying “out of sight – out of mind,” has huge consequences, especially for the group that finds itself forgotten. So the question is, “How can I interact with my supporters in the most memorable way possible?” Remember, most people learn and effectively retain information through “hands-on” activities.
Tuesday, February 17, 2015
The great thing about the idea of user-generated content is that the cost of production and market research is greatly decreased. Not only are you saving that money, but you’re also using the very market you’re trying to reach to brand itself. Another wonderful thing about online video contests is that a lot of non-profits are getting on board with the idea to raise money for their perspective charities and causes. And when it comes to needing to cut costs, the non-profit sector is always in need. Currently, Kid Smartz, a program of the National Center for Missing and Exploited Children, is holding an amazing Video Dance Contest that will benefit the winner with a $10,000 award for their elementary school.
Sunday, February 15, 2015
The one secret to an artist’s commercial longevity has a lot to do with their ability to evolve with the times. Few musical acts have been able to traverse the ever-changing digital landscape like TMBG. Their willingness to engage and interact with their audience is what allows them to stay relevant. Currently, the bands “Dial-A-Song” project is sponsoring its first video contest for the song “ERASE.” Last year TMBG commissioned the public to shoot a video for its song “AM I AWAKE?” The results were absolutely astounding. Garnering entries from around the world, the band picked its top three and had the public vote on which on they should use.
Friday, February 13, 2015
Gone are the days of needing hundreds of thousands of dollars to visually transfer your ideas to the world. For just a couple hundred dollars (if that) you can do everything from write and shoot your project, to edit and distribute it. Millions of people around the world are uploading quality content that’s being seen by huge audiences. Businesses and corporations have also picked up on this trend and regularly solicit user-generated content to help move and showcase its products. Whether it be a funny Super Bowl commercial or just a quick Vine clip that they can share on it’s social media channels, the push for “home-grown” content is at an all time high. Many companies will reach out by way of idea contests.
Thursday, February 12, 2015
There are dozens of ways to get your brand out into the world, and using an online contest via social media is essentially a sure thing for engagement. When social media users engage in a contest, they remember your brand, and the word of mouth traffic can be unmatched. There are a few simple things to remember when running an online contest through social media platforms. Creativity Counts There’s one thing about online contests that should not be overlooked: they’re fun. They’re not only fun for those who participate, but fun for those who create them as well. The most wonderful thing about the Internet these days is the opportunity, need and marketing benefits of user generated content.