Competition platforms may be the best way to make your customer stick with you.

Perhaps you’ve reached a little bit further than purchasing a URL. Maybe you’ve gone the extra mile and signed up for all the necessary social media outlets. Sure, tweets have been sent, Facebook posts have been shared and your Tumblr account is laid out perfectly. All of these entities are great to have, however, the one question you need to ask is, “What are they doing to keep customers engaged?” Are all of you properties doing more than just “pushing” you goods? Or are they doing anything to interact with the customer? Showing that your company is willing to interact without seeming too eager to push products is what gains the trust of the buyer. Just think of all the times you’ve been entertained by a T.V. commercial.
https://luciuscambell.wordpress.com/2014/12/09/competition-platforms-may-be-the-best-way-to-make-your-customer-stick-with-you/