Thursday, February 19, 2015
Having a business contest is the best way to engage after the sale!
Do you view the folks that purchase you product as consumers only? Do you see them as a resource beyond their dollars? As business owners or even non-profit board members, it’s often easy to lose sight of the true power your following has. Maybe instead of viewing your supporters as customers only, trying thinking of them as an interactive audience. Most professional opportunities are missed because a lack of availability or interaction. The saying “out of sight – out of mind,” has huge consequences, especially for the group that finds itself forgotten. So the question is, “How can I interact with my supporters in the most memorable way possible?” Remember, most people learn and effectively retain information through “hands-on” activities.