The one secret to an artist’s commercial longevity has a lot to do with their ability to evolve with the times. Few musical acts have been able to traverse the ever-changing digital landscape like TMBG. Their willingness to engage and interact with their audience is what allows them to stay relevant. Currently, the bands “Dial-A-Song” project is sponsoring its first video contest for the song “ERASE.” Last year TMBG commissioned the public to shoot a video for its song “AM I AWAKE?” The results were absolutely astounding. Garnering entries from around the world, the band picked its top three and had the public vote on which on they should use.
https://luciuscambell.wordpress.com/2014/12/04/the-band-they-might-be-giants-really-know-about-contest-management/
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