The great thing about the idea of user-generated content is that the cost of production and market research is greatly decreased. Not only are you saving that money, but you’re also using the very market you’re trying to reach to brand itself. Another wonderful thing about online video contests is that a lot of non-profits are getting on board with the idea to raise money for their perspective charities and causes. And when it comes to needing to cut costs, the non-profit sector is always in need. Currently, Kid Smartz, a program of the National Center for Missing and Exploited Children, is holding an amazing Video Dance Contest that will benefit the winner with a $10,000 award for their elementary school.
https://luciuscambell.wordpress.com/2014/12/05/contest-management-software-will-help-you-get-the-most-for-you-charity/
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