Monday, December 29, 2014
Video contests are comparable in terms of scope and scale, although they’re more challenging to the contestants. Among other things, these contests require creativity, knowledge of video editing tools and techniques, and attention to detail. The same thing can be said, to a lesser extent, of essay contests. Whatever contest idea they have in mind, though, organizers should also be mindful of potential legal issues to prevent any scuffles with the law. For instance, contest rules should be properly documented, particularly if the competition is open to anyone outside of the U.S. Even a contest platform provider like Skild would have to process these documents first before users can set up online competitions.
Saturday, December 27, 2014
While those involved remain hopeful that next year’s competition won’t be met by the same stroke of bad luck, the option to host an online contest is increasingly worth considering. For one thing, organizers and participants find online contests more convenient because they involve fewer resources and can be accessed at any time. In addition, online contests are not affected by bad weather, long travel times, rental fees, and other issues usually encountered at live events. Skild’s contest management software, for instance, makes things smoother by enabling organizers to appoint judges, establish contest tiers, and monitor their contest on the fly with just a few clicks.
Thursday, December 25, 2014
Restaurant marketers typically hold business competitions to get feedback and encourage active public participation. The quickest and most convenient way for most people to join any contest is to vote, be it for their favorite meal or the most creative selfie taken within the restaurant. They can also express their thoughts on the brand’s offerings and services, or complete a phrase, like “I go to this restaurant whenever I’m [blank].” Since some Facebook features may be off the table, restaurateurs can turn to competition design and management experts for guidance on creating a proper contest structure.
Tuesday, December 23, 2014
The Deloitte guide has plenty of advice for governments when it comes to running challenges, some of which Kalman mentions. The firm suggests that a contest can be divided into smaller legs and publicized to reach more people, encourage more participants, and promote awareness. The judging of winners and awarding of prizes should be studied and planned well, as these factors largely affect the public’s reaction to the event. Any government executive in charge of planning a competition should keep these tips in mind, especially when it comes to choosing contest management software. Among other things, the project head must choose a program that can accommodate the planned competition structure.
Monday, December 22, 2014
Share updates using the software. An advanced contest software also enables you to send timely and important information to participants and winners. You can issue the complete set of rules, real-time updates on the number of entries, deadline extensions for entries, the tally of the winners’ scores, etc. without much difficulty. Don’t miss a chance for analysis. With a structured competition platform, you can monitor the progress of your contest and analyze trends such as your follower demographic, the time and day when participants joined, etc. An established contest software developer, such as Skild, Inc., can set you up with these advantageous tools.
Friday, December 19, 2014
Fortunately for the contestants, their individual video performances sufficed and the event proceeded on normally. It is often possible for live performances to be judged, even if the judging panel itself is not present, simply by appointing temporary ones. This solution can be implemented with the help of reliable contest management software—such as those developed by Skild, Inc.—which could, among other things, assign new contest judges on the fly. In addition, the program itself allows event committees and organizers to keep each other in the loop. This feature ensures that communication problems are avoided while the contest is underway. As far as event planning goes, messages can still be misinterpreted at inopportune moments, thereby resulting in delays and/or improper coordination.
Wednesday, December 17, 2014
Schools, universities, and other institutions are successfully getting children engaged in worthwhile pursuits and spreading important information at the same time. Any such organization that seeks to promote its advocacy through creative contest ideas should consider using an excellent and efficient contest management software, like what Skild, Inc. offers, so they can attend to other tasks aside from managing entries. For maximum efficiency, contest organizers typically designate multiple committees to handle various aspects of the event. Certain committees take charge of logistics (i.e. managing the budget), marketing (i.e. attracting contestants), and event planning (i.e. administering the contest itself).
Monday, December 15, 2014
It’s a good thing, then, that a competition management platform provider like Skild Inc. offers custom online contest software that streamlines these tasks, thereby allowing organizers to focus on picking the winners. Such a software also makes it easier for the organizers to promote their event and get desirable results in the process. The number of internet users in the world has reached 3 billion as of May 2014, a figure that once again proves the viability of online contests. That said, online contests often cater to niche groups of people rather than casual audiences. For this reason, contest organizers should hone in on their target audiences first by launching a marketing campaign through email, blogs, and social media.
Saturday, December 13, 2014
There are four keys to running a successful online business contest to market your brand: make it simple for people to enter, offer valuable prizes, make it newsworthy, and most of all, make it fun. For best results, work with a capable team of contest marketers like Skild, Inc. who can provide you with a software that makes it easier to manage your contest, as well as ensure that it doesn’t violate the social media platform’s terms. Janet Meiners’ article for AmericanExpress.com offers 7 Facebook contest ideas perfect for small businesses.
Thursday, December 11, 2014
Granted, one can’t simply run a contest, select a winner, and expect it to automatically yield the desired results. The process takes time, effort, and a certain amount of trust in the audience. If well-planned and executed, however, the results can be worth it. Agencies can use the services of a contest management software creator like Skild, Inc. that can help manage a contest from start to finish. Contests aren’t foolproof. If not carefully structured, and data is ineffectively harnessed, the results of a contest will end up having no practical value to the agency. By collaborating with a contest app designer like Skild, Inc., government agencies can maximize the results of any contest they wish to launch.
Wednesday, December 10, 2014
Once you have covered the above aspects, a competition platform specialist like Skild, Inc. can develop the competition software appropriate to your contest. The software can equip you with the infrastructure you need to manage your contest more effectively. With such a tool at your disposal, you can measure how well your contest is progressing and gauge how successfully it’s contributing to your business goals. Yes, you can go launch a contest alone, but it pays to partner yourself with a company like Skild, Inc. By doing so, you can achieve the results you want out of your social media contest and get the most out of your investment.
Sunday, December 7, 2014
Instead of purely relying on social media, you can use a third-party app to create and organize your contest. Cutting-edge online contest software equipped with useful features allows you to achieve internet marketing success by generating leads and engaging customers. Custom Entry Forms Use customizable forms that collect contact information for participants who wish to submit their entries. The data gathered lets you generate leads whom you can then add to your mailing list with their consent. You can also encourage more people to participate by allowing them to express their ideas through multimedia entries, which can boost exposure for your brand.
Friday, December 5, 2014
Online fundraising will only work if people are directed there when they are feeling most charitable. Use your email blasts, your social media channels, your direct mail pieces, your events and anywhere else you communicate with donors to let them know you now encourage online donations. Finally, you might want to work with an online contest management provider such as Skild that allows you to hold successful idea contests using easily customizable contest templates, reports, and analytics. With these tools, you can engage your target audience, keep track of your progress, and see those donations increase.
Wednesday, December 3, 2014
When organizing a promotional online contest that involves video entries, important factors such as participants and contest structure should be carefully considered. By keeping your target market and business objectives in mind, you can develop specific, advantageous strategies. Participants Direct your contest at the proper age group that is likely to find a multimedia contest rather irresistible: millennials. In an article for Business2Community, video marketer Hannah Brenzel points out that “millennials and self-expression go hand-in-hand.” By allowing millennial participants to display their skill and creativity, the brand can engage its target market more successfully.
Tuesday, December 2, 2014
If there ever was a point to hosting business competitions, it would be that they encourage entrepreneurs to innovate and get creative to acquire even more customers. This is the whole point of Sacramento’s “Calling All Dreamers” business plan competition, which allows aspiring entrepreneurs to pitch their business plans to the public. According to Sonya Sorich, staff writer at the Sacramento Business Journal, this year’s competition was especially grueling: One can say that this is due to the competition’s strict standards for selecting prospective business pitches, but it is also just as likely that audiences are simply more inquisitive as regards the shops and stores opening soon in Sacramento.
Saturday, November 29, 2014
However, it can be said that this Z-2 spacesuit contest won’t be the last, considering that NASA also has long-term designs for deep-space travel and terraforming potentially habitable worlds, like Jupiter’s moon Europa. Who knows; in a few years’ time, NASA may organize another contest for the next rocket ship or planet rover design. In any case, the lessons to be learned from this Z-2 contest had best be applied to NASA’s future contests. Such a task can be easier with the help of sophisticated contest management software that simplifies contest data collection. A competition management platform like Skild, for example, will not only allow NASA to compare the results of their Z-2 contests with other competitions, but also enable other space agencies from around the world to follow in their example.
Friday, November 28, 2014
User-generated contests provide many benefits over those that rely solely on luck (as with giveaways). To begin with, it’s a great way to populate a website with content—instead of creating photos or videos yourself, the users can do it for you. Such contests also allow for greater interaction between companies/brands and people. Lastly, studies show that 51% of Americans trust user-generated content more than any other source of information. When entries are provided by users—especially when a contest is worldwide in scope—managing and judging submissions can become very challenging. Thankfully, companies like Skild specialize in creating a customized online contest platform for clients, which encompasses website design, contest software development, implementation and real-time monitoring.
Tuesday, November 25, 2014
If you decide to add public voting as a criterion for the overall score, you need to be able to process the voting efficiently and in real-time, which can be rather difficult for even an entire team of people. Using reliable award software can help you keep track of all votes, as well as voting patterns and other metrics to help you preserve the integrity of your contest. Save yourself the trouble of having to run every aspect of your contest manually. Efficient contest software like the one developed by Skild, Inc. can help free up time for organizers to handle other important matters like registration, answering contestant inquiries, and judging. This way, you can actually enjoy your contest as much as your participants do.
Sunday, November 23, 2014
Companies hold contests for their employees for a variety of reasons. Some contests are created to tap into ideas for streamlining business operations or launching new ad campaigns, while others are designed to give people a break from their routines and enhance efficiency. Contests can even be used to lift employee morale when the company can’t afford to give raises. One of the most popular contest ideas that employers come up with these days is an employee wellness challenge. This type of contest comes with multiple measurable benefits: reduced tardiness, absenteeism, healthcare costs, and workers’ compensation claims; and improvement of employee health and fitness, productivity, morale, and public relations, among other things.
Friday, November 21, 2014
Japanese console and arcade giant Capcom recently announced a design contest encouraging fans to develop weapons that will be used in the game Monster Hunter 4 Ultimate. Nintendo Life provides the details of the online contest in a recent post: Why do companies create contests like these? Above all else, it’s a way for them to get consumers significantly involved in their brand. Contests are an ideal way for businesses to find their most ‘rabid’ fans and make them even bigger fans who will engage even more fans. This is possible because a consumer hoping to win a contest will pay more attention to everything the company releases, discuss it with their friends, and mention it online.
Wednesday, November 19, 2014
Indeed, social media and other Internet-based platforms have become very effective yet inexpensive venues for promoting events, like the 43North contest. Additionally, social media by itself can also be used as a platform for online business competitions. In fact, online contests have recently been very successful in promoting many businesses across various industries. As the number of Internet users continues to grow at very rapid rates, more and more companies and institutions now aim for a strong Web presence. Online contests have been proven to be effective in bringing customers to business’ websites and social media pages and increasing the return rate of existing customers to these pages. However, not all online contests are successful.
Monday, November 17, 2014
Managing online contests, however, is no easy feat. While such events do away with much of the physical logistics needed in traditional contests, they offer their own challenges such as the administration of online traffic that comes from contest registrants, participants, and inquirers. Thankfully, contest organizers can now rely on innovative contest management software like those programs developed by Skild, Inc. This kind of software provides solutions to the various concerns of online contest organizers, like managing registration and entries, collating feedback, and branding. A reliable contest app can also be customized so it can be used as a platform for similar contests.
Saturday, November 15, 2014
A reliable competition platform, like that offered by Skild, Inc., addresses this concern by automatically collating and monitoring such feedback, with little to no manual effort from the contest organizers. “Drive Now. TXT L8R.” can definitely benefit from such platforms; it has plenty of Internet-savvy kids to deal with!
Thursday, November 13, 2014
Excellent contest software can help companies with the design, setup, and monitoring of a contest that will help avoid Facebook violations while taking advantage of the social media site’s benefits. Likewise, it would be beneficial to seek the services of a trusted online contest management firm like Skild, Inc. A service company with a collection of success stories through their high-end competition software and programs can provide their valuable expertise and knowledge to ensure the success of a contest, including one that involves the mechanisms of Facebook.
Tuesday, November 11, 2014
Of the 10 successful contests cited in the article, some consistent characteristics emerge: simplicity of mechanics, ease of entry, and good entertainment value. The last one, in particular, factors greatly into the success of a contest as this is key to catching the attention and enthusiasm of contest participants. Therefore, successful contests begin with excellent contest ideas. Coming up with the right ideas, however, is not an easy task. One has to look closer at the company’s target market, and the interests and activities of those that make up the market. To achieve this, a company can make use of the products and expertise of contest marketing services, like Skild, Inc.
Sunday, November 9, 2014
Legal compliance, however, should not deter organizers from holding an effective online contest aimed to catch the attention and encourage the imagination of the online community. Contest management services can help achieve this. These services design and employ programs and software that allow efficient entry submissions, fair judgment and winner selections, and exciting announcements. A set of systematic contest guidelines and processes can attract more contestants on the Web, consequently increasing a company’s online visitors and enhancing Web presence.
Saturday, November 8, 2014
There’s no denying the popularity of social media today. More than a billion people are active on the social media behemoth Facebook; meanwhile, other platforms such as Twitter, Google+, and MySpace have been on the rise this 2014. It is due to the astonishing number of active subscribers to different social media platforms that businesses have been looking at these sites as opportunities for growth. One way of utilizing social media would be through contests. A Social Media Examiner article discloses tips on how to run successful business competitions online.
Wednesday, November 5, 2014
Government-sponsored contests like the BBC are a good way to promote transparency within the public sector. People will want to know whether or not their hard-earned money, paid as taxes, is going where it’s supposed to go. Obama cited transparency as one of his first agendas, issuing the Open Government Directive in 2009. In the BBC’s case, one of the prizes includes a tax incentive for energy reduction. Buildings that manage to cut energy costs by 20 percent are entitled to credits of $0.60 per square foot. It’s important for government agencies to exercise transparency when hosting competitions and other events, something good contest management software like Skild can help with.
Monday, November 3, 2014
Given that participants will be registering via the contest website, it’s crucial that nothing bad happens to the data received. Names, addresses, and contact details—among others—must be protected from any form of privacy intrusion, whether by a hacker or intelligence agency. Any contest website can make do without third-party advertising. With a secure online contest platform like Skild, contest data is yours and yours alone. You can be confident telling participants that their data is safe and sound in a secure platform, which means peace of mind for both you and the contestants. You can even make sure that the platform itself does not to appear in the contest website.
Saturday, November 1, 2014
Social media vanity URLs follow a single format: “domain.com/username.” This simplifies the search for a certain social media page, allowing visitors to find and access social media pages with ease. This isn’t the only format of a vanity URL; some can take the form of conventional URLs, as in “domain.com,” which is ideal for brand control. Good contest software like those developed by Skild, capitalize on vanity URLs as a brand control solution. Instead of using the host company’s website, a contest can have its own website and URL, putting a lot of focus on the contest itself instead of the company or organization hosting it. To understand a vanity URL at work, take the website of the 2014 Winter Olympics at Sochi for example.
Thursday, October 30, 2014
Competition is ingrained in many Americans’ psyches in an effort to drive them to try harder in order to win. Every professional field you think of will have that push to be the best, especially when being top dog carries a hefty reward in the process. To that end, your business’ marketing team can use original contest ideas–or let companies such as Skild help you get through with proven ideas. Every once in a while, a company runs a contest to further stimulate their customer and client base.
Tuesday, October 28, 2014
The proliferation of social media platforms over the past 12 years has opened more opportunities for people to express their creativity. The activation of YouTube in early 2005 also brought about chances for marketing gurus to get more of the good word out there. When you want to create more awareness of a product or service, you can do so with a video-based online contest through the support of providers like Skild. Many companies aim to reach out to new and existing customers through a variety of marketing strategies.
Sunday, October 26, 2014
With so much at stake, especially on the reputation of the company holding the contest, those who would like to hold promotional events like this, no matter the size, should therefore seek the help of service providers, like Skild, that offer a reliable platform for business competitions. That way, not only do they make good press for their brand, they also could show their reliability as a company. Business contests are a great way to get creative innovations. As with the Super Bowl ad contest, the prizes should be a great incentive for many people to join. With a well-run competition, there’s nothing to lose but everything to gain for all parties involved.
Friday, October 24, 2014
Launching an online competition, however, is not a as easy as it appears, although that it is how your consumers should feel when they begin the interface. Contest management software should be simplified precisely because of the complex dynamics involved in designing and executing social media matches. Jay Baer, in his quest to create a perfect social media contest, highlights the importance of seeding strategy: This applies to the pre-launch and launch phases of your social media contest, and is where you figure out how to give your promotion the best chance of lift-0ff in the critical early days of the promotion. What you’re trying to do here is make sure that the people who already love you, and the people who have disproportionate number of social connections are fully aware of the contest and are ready to participate and spread the word the minute the promotion begins.
Wednesday, October 22, 2014
Competitions across the industries, for instance, has gone online with contest management companies producing modular platforms individually designed for each client. These creative competition platforms are virtual engagements, but along with entry form features, surveys, public voting, and other elements, some live, in-person events are also incorporated. Contest management companies, such as Skild, have been working with corporations to launch online contests to connect with their consumers. Whether a brilliant competition platform is used to recruit new talent or build interest around a product, purposeful simplicity must also stand for an interface that is both diverting and entertaining.
Monday, October 20, 2014
With the many benefits that an online contest can provide for your business, now is the best time for you to start coming up with creative contest ideas and then carry them out with the help of reliable contest software from leading companies like Skild. Why is a contest software necessary? Running an online contest involves several steps. From establishing basic contest parameters, organizing entries, judging, to monitoring progress, an online competition software will be able to keep you and the rest of your team right on track. Everything you need to know about your contest is in one place – at your fingertips.
Saturday, October 18, 2014
Online competitions can do wonders for the sales and popularity level of a business establishment or organization, especially if the contest was based on a fresh concept and carried out with the help of an effective management software. It’s quite unfortunate, however, that great online contest ideas don’t come very easily. Thus, here are some tips that might get your creative juices flowing: Change Your Environment Sometimes when your thoughts are at an impasse, it may not be about you – it could be where you are. An article from Fizzle.com explains the role of one’s environment in the generation of ideas.
Thursday, October 16, 2014
If there is any industry or field of practice that must never remain sedentary or stunted, it’s healthcare. Thankfully, with the rise of the Internet and its favorite platform, social media, organizations and business enterprises involved in the healthcare industry will never run out of ideas. In fact, an effective online contest is one of the leading ways in which new ideas can be acquired by forward-thinking companies. A news article from Twin Cities Business provides a clear example of how the Internet can be utilized as a tool to drive positive change through an online competition.
Wednesday, October 15, 2014
On August 27, 2013, Facebook announced that it has changed its terms for business pages to allow them to create and manage business competitions and promotions easily from their timelines. This was a major turnaround, considering that the very points that Facebook used to prohibit on business page walls (the previous term for what is now known as a timeline) are now enabled. Andrea Vahl presents the new guidelines for launching Facebook contests and promotions in an article for the Social Media Examiner. Per Facebook, businesses can now: Collect entries by having users post on the page or comment/like a page post Collect entries by having users message the page Utilize likes as a voting mechanism Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.
Sunday, October 12, 2014
The administrator is also furnished the details of the voter, such as the voter’s name, profile picture, time and date the vote was made, and the IP address of the voter. In some cases, administrators opt to accept only the vote of fans. Whatever your decision is in filtering votes for your contest to smoothen the process and to avoid complaints, have an efficient and reliable contest application backing you up. Some contest software providers, such as Skild, can customize competition solutions to fit your unique requirements. Its automated software factors in every step of contest administration like registration, entry handling, and awarding of prizes.
Friday, October 10, 2014
Having a goal gives both you and potential participants something to aim for, and there’s also a good chance of you getting more followers than you intended. Among your next steps will be to have a truly enticing prize in mind; to be clear about the contest mechanics; to use hashtags to stay in touch with online reactions to the contest; and to make sure word of your contest is spread, typically via retweeting. If all these collectively seem like too tall an order—don’t panic; this is where online contest platform designers such as those from established companies like Skild can help.
Wednesday, October 8, 2014
The proliferation of social media means that many people have an account on some major site, most notably Facebook at over 1.2 billion users worldwide. It’s no surprise, then, that businessmen like you would want to use social media and contests to increase awareness of your products and services. A good way to start a social media contest is by laying down the mechanics with the aid of reliable contest software, but how will you distinguish the average contest software from the truly excellent? An article by Jim Belosic for the Social Media Examiner gives pointers on what contest administrators should look for in a contest software.
Monday, October 6, 2014
The last few years have seen a major spike in the use of the social media site Facebook. As of August, 2013, the social media platform is host to over 1.2 billion users worldwide, while as of October, 2013, nearly 65 percent of all American adults make use of it. The increased presence of people on this social media platform presents an exciting opportunity for businesses to draw in potential customers. One way for a business owner like you to do that is by holding contests meant not just to attract those unfamiliar with your products and services, but to retain loyal clients. An article by Emeric Ernoult for the Social Media Examiner provides some handy Facebook contest ideas and tips you’ll do well to remember.
Saturday, October 4, 2014
Countless companies host competitions with rather attractive awards or prizes as part of their ongoing promotional strategies. Not all contests, however, are successful. It takes a lot of marketing and media savvy, as well as attention to detail, to launch a successful online contest that can build brand awareness, generate new leads, and boost revenue. These days, with a growing number of consumers spending time online, it certainly makes a lot of business sense to spread awareness about your contest through social media channels. Contest Watchers shares the following tips when using social media to promote any contest on a global scale.
Thursday, October 2, 2014
Organizers can work with an expert like Skild to create a custom contest platform that makes it easier to manage all contest aspects, from promotion and entry collation to judging and awarding. To most economists and management experts, the true purpose of any contest is to foster creativity, introduce a change of pace, and instill a competitive mindset among workers to dispel the dissatisfaction created by the daily routine. In short, a contest that challenges teams to up their game makes it possible for innovations to take place. Prestigious business competitions also spur industries to uphold the highest standards and remain competitive on the international stage.
Wednesday, October 1, 2014
The specifics of the competition have not yet been revealed, but it is likely to be a massive endeavor considering the number of governments involved. This proves just how complicated most national and international competitions can get, especially if their stipulations involve judging such abstract things like citizen engagement. Keeping track of everything can be a logistical nightmare if OGP refrains from using reliable contest management software for business and government agencies, the likes of what a trusted contest platform expert like Skild has to offer. The OGP competition is already a challenge in itself since it needs to come up with a mechanism that can quantify the “level of citizen engagement” among global contestants.
Sunday, September 28, 2014
A customized contest platform can delineate the contest mechanics and provide equal opportunity for all participants to win. Integrating a contest into an existing website is a lot harder than it looks. It is crucial for organizers to provide contestants an easy way to submit their entries in keeping with the contest guidelines. To make any online contest work, organizers can turn to competition management experts like Skild who can provide a stable competition platform that simplifies the implementation and monitoring of the promotional activity from start to finish.
Friday, September 26, 2014
Contest organizers should find it less challenging to oversee the details of each competition by means of the best custom contest software. Contests are a great way to build brand awareness. Consumers who participate in a well-run contest are sure to remember the company behind the competition in a good light. Conversely, contestants who experience anything but fair and enjoyable play will likely remember the event and its organizers as major disappointments. In all contests, the rules need to be stated clearly, while the prizes have to be awarded carefully. Most of all, the judging method has to be impartial and systematic.
Wednesday, September 24, 2014
Essay contests, which are popular within academic circles, often attract a lot of entries as they may also offer one-year scholarships or internships with reputable institutions on top of cash prizes. Photo and video contests are likewise popular contest ideas. However, a business that wishes to break out of the mold might want to explore a more out-of-the-box idea for contests. Take, for instance, a leading potato chip manufacturer that asked contest participants to come up with a new flavor of potato chips. Contest organizers would do well to remember that every contest should remain relevant to the company’s products and/or services. A beauty brand, for instance, would confuse participants by asking them to write essays about how much they love cupcakes. In other words, the contest theme should be in line with what the brand is all about.