Wednesday, September 24, 2014

Exciting Contest Ideas that Test the Creative Skills of Participants

Essay contests, which are popular within academic circles, often attract a lot of entries as they may also offer one-year scholarships or internships with reputable institutions on top of cash prizes. Photo and video contests are likewise popular contest ideas. However, a business that wishes to break out of the mold might want to explore a more out-of-the-box idea for contests. Take, for instance, a leading potato chip manufacturer that asked contest participants to come up with a new flavor of potato chips. Contest organizers would do well to remember that every contest should remain relevant to the company’s products and/or services. A beauty brand, for instance, would confuse participants by asking them to write essays about how much they love cupcakes. In other words, the contest theme should be in line with what the brand is all about.

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