The most obvious reason to run a contest on Facebook is to draw more fans (and likes) by giving something away. As more people pick up on your contest, word of mouth spreads—especially if your contest offers a social component for more entries, such as tweeting or sharing your link. With over one billion active users, Facebook is widely considered an ideal social networking site for any business looking to launch an online contest.
http://luciuscambell.wordpress.com/2013/11/25/how-to-run-a-successful-online-contest-through-social-networking-sites/
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