Social media in particular has become such a vital marketing and advertising tool for businesses. Not only does it allow for engaging and creative content, it also paves the way for a direct and clear communication process. Furthermore, it presents more opportunities for the company to take advantage of other marketing schemes such as coming up with viral videos, campaign ads, and fresh contest ideas for the online community. An online contest on a social media page can be a highly efficient way to engage consumers, especially if the concept is unique and fun. It can attract potential customers and strengthen the engagement and loyalty of existing customers. Thus, it can be a way to build and widen the business’ fan base—especially because online contests can inspire consumers to spread the word about the contest and, by extension, the company.
http://luciuscambell.wordpress.com/2013/10/17/online-contest-ideas-a-part-of-every-companys-marketing-arsenal/
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