That being said, social media contests have their own unique benefits. For example, a crowd-sourced contest encourages an audience to share their own experiences with a product or give creative suggestions on solving a problem, thus fostering a deeper engagement between businesses and consumers. Additionally, people can easily share the contest to their friends, in effect doing additional marketing for the company. Another upside is that social networks already have millions of people using them—a huge potential audience. If the contest proves successful, however, the company may also have to process thousands, or even millions, of entries. Fortunately, they can hire a contest software specialist like Skild to help them with the details of running a social media contest.
http://luciuscambell.wordpress.com/2013/10/18/online-contests-made-easy-with-social-media-sites-and-contest-software/
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