Sunday, September 28, 2014
A customized contest platform can delineate the contest mechanics and provide equal opportunity for all participants to win. Integrating a contest into an existing website is a lot harder than it looks. It is crucial for organizers to provide contestants an easy way to submit their entries in keeping with the contest guidelines. To make any online contest work, organizers can turn to competition management experts like Skild who can provide a stable competition platform that simplifies the implementation and monitoring of the promotional activity from start to finish.
Friday, September 26, 2014
Contest organizers should find it less challenging to oversee the details of each competition by means of the best custom contest software. Contests are a great way to build brand awareness. Consumers who participate in a well-run contest are sure to remember the company behind the competition in a good light. Conversely, contestants who experience anything but fair and enjoyable play will likely remember the event and its organizers as major disappointments. In all contests, the rules need to be stated clearly, while the prizes have to be awarded carefully. Most of all, the judging method has to be impartial and systematic.
Wednesday, September 24, 2014
Essay contests, which are popular within academic circles, often attract a lot of entries as they may also offer one-year scholarships or internships with reputable institutions on top of cash prizes. Photo and video contests are likewise popular contest ideas. However, a business that wishes to break out of the mold might want to explore a more out-of-the-box idea for contests. Take, for instance, a leading potato chip manufacturer that asked contest participants to come up with a new flavor of potato chips. Contest organizers would do well to remember that every contest should remain relevant to the company’s products and/or services. A beauty brand, for instance, would confuse participants by asking them to write essays about how much they love cupcakes. In other words, the contest theme should be in line with what the brand is all about.
Tuesday, September 23, 2014
The most obvious reason to run a contest on Facebook is to draw more fans (and likes) by giving something away. As more people pick up on your contest, word of mouth spreads—especially if your contest offers a social component for more entries, such as tweeting or sharing your link. With over one billion active users, Facebook is widely considered an ideal social networking site for any business looking to launch an online contest.
Sunday, September 21, 2014
When coming up with a marketing strategy, it helps to pursue a plan that has the most potential for the least cost. There are many proven strategies that are effective in capturing the interest of your target market with advertising and promotions. Some businesses are also in the market of holding business competitions, especially online contests. Competitions are great at motivating people simply because they get a chance of winning something they would want, as well as receive positive feedback for something they worked hard on. If you’re having a photography contest, for example, the prize itself could be satisfying, but the recognition their photo would receive could be priceless. This motivation is something that contestants work hard for.
Thursday, September 18, 2014
Software Help Look for reliable contest management software to help you develop your contest from the planning stage all the way to the execution. Established firms like Skild should be able to help you set up your goals for the contest and translate the purpose of it into an efficient software design that clearly demonstrates these goals and your projected outcomes. Goals and Themes You should make a rough draft of how you want your contest to go based on your set goals; because this should help you plan more efficiently and weigh the success of your entire endeavor. You should also focus on building your contest around a theme which people care about and are interested in, so as to ensure a large number of participants.
Tuesday, September 16, 2014
Skild developed the platform for the Innovation Challenge, an online competition that pairs the brightest MBA students in the world with corporate sponsors to develop alternative solutions to pressing business and social problems. The judges simply log into the platform and review, critique, and score the entries. Given the scope of international competitions, it’s also easy to overlook details like the appearance of a website, the design of entry forms, and the distribution of contest messages to e-mail lists. These are all the things an online contest platform specialist can take care of for the organizers so they can focus instead on choosing the most deserving contestant.
Sunday, September 14, 2014
That being said, social media contests have their own unique benefits. For example, a crowd-sourced contest encourages an audience to share their own experiences with a product or give creative suggestions on solving a problem, thus fostering a deeper engagement between businesses and consumers. Additionally, people can easily share the contest to their friends, in effect doing additional marketing for the company. Another upside is that social networks already have millions of people using them—a huge potential audience. If the contest proves successful, however, the company may also have to process thousands, or even millions, of entries. Fortunately, they can hire a contest software specialist like Skild to help them with the details of running a social media contest.
Saturday, September 13, 2014
Social media in particular has become such a vital marketing and advertising tool for businesses. Not only does it allow for engaging and creative content, it also paves the way for a direct and clear communication process. Furthermore, it presents more opportunities for the company to take advantage of other marketing schemes such as coming up with viral videos, campaign ads, and fresh contest ideas for the online community. An online contest on a social media page can be a highly efficient way to engage consumers, especially if the concept is unique and fun. It can attract potential customers and strengthen the engagement and loyalty of existing customers. Thus, it can be a way to build and widen the business’ fan base—especially because online contests can inspire consumers to spread the word about the contest and, by extension, the company.
Thursday, September 11, 2014
The business can instantly post company news, announcements, photos, articles, and other company or product updates on their Facebook and Twitter pages, and consumers can then comment on them, immediately send complaints or feedback, and engage in direct conversation. Furthermore, social media platforms are also being used by most businesses as an effective method for hosting an online contest. According to an article on Mashable by Ben Pickering, entrepreneurs should take advantage of online contests. “Contests are certainly not the answer to every marketing challenge,” writes Pickering, “but they should be part of every social media marketer’s toolkit.”