Wednesday, October 15, 2014

Managing a Business Contest and Promo on Facebook: New Pages Terms

On August 27, 2013, Facebook announced that it has changed its terms for business pages to allow them to create and manage business competitions and promotions easily from their timelines. This was a major turnaround, considering that the very points that Facebook used to prohibit on business page walls (the previous term for what is now known as a timeline) are now enabled. Andrea Vahl presents the new guidelines for launching Facebook contests and promotions in an article for the Social Media Examiner. Per Facebook, businesses can now: Collect entries by having users post on the page or comment/like a page post Collect entries by having users message the page Utilize likes as a voting mechanism Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.

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