Friday, October 24, 2014
Contest Management Software: Anyone Now Can Host Online Competitions
Launching an online competition, however, is not a as easy as it appears, although that it is how your consumers should feel when they begin the interface. Contest management software should be simplified precisely because of the complex dynamics involved in designing and executing social media matches. Jay Baer, in his quest to create a perfect social media contest, highlights the importance of seeding strategy: This applies to the pre-launch and launch phases of your social media contest, and is where you figure out how to give your promotion the best chance of lift-0ff in the critical early days of the promotion. What you’re trying to do here is make sure that the people who already love you, and the people who have disproportionate number of social connections are fully aware of the contest and are ready to participate and spread the word the minute the promotion begins.