Online fundraising will only work if people are directed there when they are feeling most charitable. Use your email blasts, your social media channels, your direct mail pieces, your events and anywhere else you communicate with donors to let them know you now encourage online donations. Finally, you might want to work with an online contest management provider such as Skild that allows you to hold successful idea contests using easily customizable contest templates, reports, and analytics. With these tools, you can engage your target audience, keep track of your progress, and see those donations increase.
http://luciuscambell.wordpress.com/2014/05/28/nonprofits-online-contest-ideas-for-boosting-awareness-and-donations/
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