Restaurant marketers typically hold business competitions to get feedback and encourage active public participation. The quickest and most convenient way for most people to join any contest is to vote, be it for their favorite meal or the most creative selfie taken within the restaurant. They can also express their thoughts on the brand’s offerings and services, or complete a phrase, like “I go to this restaurant whenever I’m [blank].” Since some Facebook features may be off the table, restaurateurs can turn to competition design and management experts for guidance on creating a proper contest structure.
http://luciuscambell.wordpress.com/2014/07/27/the-facebook-business-contest-a-potent-restaurant-marketing-tool/
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