When organizing a promotional online contest that involves video entries, important factors such as participants and contest structure should be carefully considered. By keeping your target market and business objectives in mind, you can develop specific, advantageous strategies. Participants Direct your contest at the proper age group that is likely to find a multimedia contest rather irresistible: millennials. In an article for Business2Community, video marketer Hannah Brenzel points out that “millennials and self-expression go hand-in-hand.” By allowing millennial participants to display their skill and creativity, the brand can engage its target market more successfully.
http://luciuscambell.wordpress.com/2014/05/27/organizing-an-online-contest-with-video-entries-for-brand-awareness/
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