Tuesday, November 11, 2014
The Most Successful Online Contests Start with Excellent Contest Ideas
Of the 10 successful contests cited in the article, some consistent characteristics emerge: simplicity of mechanics, ease of entry, and good entertainment value. The last one, in particular, factors greatly into the success of a contest as this is key to catching the attention and enthusiasm of contest participants. Therefore, successful contests begin with excellent contest ideas. Coming up with the right ideas, however, is not an easy task. One has to look closer at the company’s target market, and the interests and activities of those that make up the market. To achieve this, a company can make use of the products and expertise of contest marketing services, like Skild, Inc.