Thursday, January 1, 2015

Harnessing Contest Software Effectively and Tips for Contest Success

For many nonprofits, running a contest via social media has become the best way to build credibility about their brand and earn support for their cause. This method not only engages supporters in a fun way but also produces a wealth of customer information organizers can use to enhance fundraising efforts. To collect and harness customer information effectively, though, you need to use contest software that integrates with your existing workflow and provides the public a seamless experience of your brand. The software must also provide the ability to monitor the contest through built-in analytics. Once the software is in place and a contest plan is in effect, you may then proceed to the next phase of the contest cycle, which is to launch it in social media. Nonprofit Quarterly’s Ritu Sharma provides these tips for increasing your contest’s chances at success.

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