Friday, January 23, 2015
Story-telling becomes a path for marketing success
Experiences go far deeper than facts, figures, or features. They leave lasting impressions. By creating a story-based contest, you inspire your audience to participate in a competition that they won’t easily forget. Stories are your emotional connection to customers If it weren’t for stories, a company wouldn’t mean much to its audience. Stories create a real connection. Ask your fans to post stories about their individual and collective experiences about your product or service. It’s a way to create a rock-solid connection between what the company provides and the difference it’s making in the lives of your customers.