Experiences go far deeper than facts, figures, or features. They leave lasting impressions. By creating a story-based contest, you inspire your audience to participate in a competition that they won’t easily forget. Stories are your emotional connection to customers If it weren’t for stories, a company wouldn’t mean much to its audience. Stories create a real connection. Ask your fans to post stories about their individual and collective experiences about your product or service. It’s a way to create a rock-solid connection between what the company provides and the difference it’s making in the lives of your customers.
http://luciuscambell.wordpress.com/2014/11/12/story-telling-becomes-a-path-for-marketing-success/
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