Whatever your business is, making clear who you are and what you do is the most important message to put forth. How many times have you driven by a business’s signage and wondered, “What is that place.” If I were the CEO of that business, that question would drive me crazy. Knowing that there are potentially thousands of people out there scratching their heads, wondering what my business does, would be unacceptable. Not only are they wondering, but they are most likely subconsciously criticizing my businesses inability to communicate affectively, and that is a huge problem. Maintaining a positive image should be a top priority. Just as important as having clear signage is the need for a well-defined mission statement. Your message needs to be clear, concise and most importantly, consumable. If potential customers can’t understand you, they will move on to who they can understand.
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