The importance of innovative marketing has never been more pronounced. Not only is it essential to get your businesses message out there, but its actually being celebrated as it’s own genre. Creative marketing has always been a popular medium in the public and now there is an award show that focuses on the best of the best. The Shorty Awards is an award show that honors businesses marketing and advertising campaigns on their creativity, effectiveness and ability to innovate. Earlier this year The Shorty Awards, in its 7th annual show, made it’s top picks by honoring companies and organizations on how they connected to their audiences on various social networking platforms. Taking the top honors for Best on Twitter was the National Basketball Association (NBA) for its attempts to make the game more transparent.
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