The fact of the matter is that innovation and marketing are two things that can’t be ignored when it comes to running a successful business. That’s not to say that all of your products or services need to be necessarily innovative, but the way you market them has to be. The days of putting out a full-page ad in a local publication or buying airtime on a late night cable station are close to being over. Now is the age of engagement, practicing the art of give and take with your customers is imperative to keeping your business on their roster. Creating feelings of inclusiveness are a lot stronger than we think. Keeping the attention of your customer is more important and harder to garner now, more than ever. Attention spans have shortened and the access your competitors have to your customers have increased in both frequency and angles.
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