Thursday, August 13, 2015
Never underestimate your customer base. Hold an online contest and see
The belief that “customers are your biggest asset” has never been more true. Not only is their purchasing power what keeps you afloat, but also their ability to spread the word about your businesses products and services is unparalleled. Making sure you never underestimate the power and creativity of your customer base is important to the longevity of your business. Holding an online contest is the best way to tap into the army of loyal curators that already love your product. Know how to engage them is the ultimate key! Last year Starbucks (a brand that isn’t hurting for exposure) launched a “White Cup Contest” where fans were encouraged to paint on a blank Starbucks white cup and submit pictures of their art to Instagram. The company received an amazing upswing of brand recognition and engagement. GoPro also has an ongoing video contest “Video of the Day” that highlights their customers’ creations on a daily basis.