Innovations are what are needed to keep a brand relevant. Even if the brand’s product isn’t necessarily dependent on having to keep up with technology, the message of it is. The way you sold your product 10-years ago is probably a lot different than you sell it now. Your original audience has changed; they’re older…
https://luciuscambell.wordpress.com/2015/03/23/keeping-your-idea-contest-organized-is-key-to-running-a-good-campaign/
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